Eric Hartman


Art Director and Graphic Designer 
based in Brooklyn, New York

Say hello at ehartm2@gmail.com

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Work History

Splice
Art Direction, Graphic Design
2019–current

The Atlantic
Art Direction, Graphic Design
2016–2019

Hillary for America
Graphic Design
2016

National Journal
Graphic Design
2015–2016


Colophon

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Copyright © 2025



001.
Splice INSTRUMENT


Job: Splice
Role: Art Direction, Graphic Design

Agency: Battery
Video Production: Denim
Splice Team: Simone Stafford, Drew Joseph, Sarah Xiong, Hugh McAvoy

Splice launched a new product, Splice INSTRUMENT, giving artists instant access to expressive, high-quality sounds that feel uniquely their own. I led the visual direction for the marketing campaign—our largest product launch to date.

A key focus was developing a unifying visual system that could connect every touchpoint back to the product. Drawing inspiration from the shapes within the instrument itself, we created a flexible, responsive framing device that scaled seamlessly across channels, tying the campaign together with a distinct visual identity.



Splice INSTRUMENT


You heard you here first.

The product’s shape not only served as a framing device across campaign assets, but also created a conceptual link back to Splice INSTRUMENT. By placing artists within this frame, we highlighted how they discover and shape their own signature sounds through the product—making the creative process both visible and authentic.





John Legend was the first signature artist featured in Splice INSTRUMENT. We recorded five expressive presets inspired by the grand piano behind his iconic ballad “Ordinary People.”

Because our photoshoot with John differed visually from the main campaign—and knowing we would work with more artists in the future—the framing device became essential in linking his instrument back to Splice INSTRUMENT.






002.
Brand Photography


Job: Splice
Role: Art Direction

Photographer: Anjelica Jardiel
Splice Team: Drew Joseph, Garrett O’Brochta


Our goal: Develop brand photography that visualizes Splice’s mission and strengthens brand sentiment.

Our solution: Introduce imagery with a soft, filmic quality, which is a deliberate shift from the previous hard-flash, high-contrast photo style.

Our reasoning: We wanted a photographic approach that places the artist and their process at the center. This more intimate style communicates care and compassion, allowing the emotion of the moment to come through and creating a deeper connection between artist and audience.




To keep our mission at the center, I established a set of guiding principles that aligned everyone throughout the process:

  • Authentic
  • Emotional
  • Active
  • Intimate

These principles served as touchstones during every shoot, ensuring we stayed focused on creating imagery that truly reflected Splice’s vision.



003.
Southside’s 808 Day


JOB: Splice
ROLE: Art Direction, Graphic Design


August 8 — 8/08 — 808

For 808 Day, we collaborated with the King of Trap to host an event in Los Angeles.

The event celebrated the launch of Southside’s latest Splice pack while bringing the community together through various activities, live beat battles, and an intimate conversation with Southside himself.








004.
Co-branded Marketing


JOB: The Atlantic
ROLE: Art Direction, Graphic Design



I partnered with brands including REI, Netflix, Dyson, Hewlett Packard, and more, utilizing The Atlantic’s journalistic sensibility to craft impactful visual stories that pushed the boundaries of traditional marketing.

This included digital storytelling with interactive landing pages, engaging social graphics, traditional paid ads, and custom illustration for the site.



ART: Jenna Blazevich
CLIENT: Netflix
While our primary goal was to collaborate with clients on compelling, initiative-driven stories, every piece needed to uphold the same level of quality, craft, and editorial integrity expected of The Atlantic’s journalism and art direction.




ART: Eleanor Shakespeare
CLIENT: Texas A&M University

 I art-directed numerous illustrators at The Atlantic, leading projects that reached millions of readers and generated significant engagement.




004.
Editorial Art Direction


Job: Splice
Role: Art Direction


ART: Michael Haddad


ART: Jordan Moss

ART: Filip Fröhlich




ART: Nhung Le


We launched a series of expert-written blog posts on high-interest music topics. Paired with original artwork, these posts increased overall blog traffic significantly.

Here are three examples from the series, with artwork by Shakeil Greeley.






005.
Hillary for America 


Job: Hillary Clinton 2016 Presidential Campaign
Role: Graphic Design


At Hillary for America, email and merchandise served as tools to engage our supporters and raise funds. Our program generated more revenue than any previous campaign.






006.
Personal Project: Posters 


Role: Creative Direction, Graphic Design


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