Eric Hartman

Art Director and Graphic Designer
based in Brooklyn, New York

Say hello at ehartm2@gmail.com

Work History

Splice
Art Direction, Graphic Design
2019–current

The Atlantic
Art Direction, Graphic Design
2016–2019

Hillary for America
Graphic Design
2016

National Journal
Graphic Design
2015–2016

Colophon

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Copyright © 2025

002.
Brand Photography

Job: Splice
Role: Art Direction

Photographer: Anjelica Jardiel
Splice Team: Drew Joseph, Garrett O’Brochta

Our goal: Develop brand photography that visualizes Splice’s mission and strengthens brand sentiment.

Our solution: Introduce imagery with a soft, filmic quality, which is a deliberate shift from the previous hard-flash, high-contrast photo style.

Our reasoning: We wanted a photographic approach that places the artist and their process at the center. This more intimate style communicates care and compassion, allowing the emotion of the moment to come through and creating a deeper connection between artist and audience.

To keep our mission at the center, I established a set of guiding principles that aligned everyone throughout the process:

Authentic
Emotional
Active
Intimate

These principles served as touchstones during every shoot, ensuring we stayed focused on creating imagery that truly reflected Splice’s vision.

Eric Hartman

002. Brand Photography

002.
Brand Photography