Agency: Battery Video Production:
Denim Splice Team:
Simone Stafford, Drew Joseph, Sarah Xiong, Hugh McAvoy
Splice launched a new product, Splice INSTRUMENT, giving artists instant access to expressive, high-quality sounds that feel uniquely their own. I led the visual direction for the marketing campaign—our largest product launch to date.
A key focus was developing a unifying visual system that could connect every touchpoint back to the product. Drawing inspiration from the shapes within the instrument itself, we created a flexible, responsive framing device that scaled seamlessly across channels, tying the campaign together with a distinct visual identity.
Splice INSTRUMENT
You heard you here first.
The product’s shape not only served as a framing device across campaign assets, but also created a conceptual link back to Splice INSTRUMENT. By placing artists within this frame, we highlighted how they discover and shape their own signature sounds through the product—making the creative process both visible and authentic.
John Legend was the first signature artist featured in Splice INSTRUMENT. We recorded five expressive presets inspired by the grand piano behind his iconic ballad “Ordinary People.”
Because our photoshoot with John differed visually from the main campaign—and knowing we would work with more artists in the future—the framing device became essential in linking his instrument back to Splice INSTRUMENT.